Cristian Nyari

I am currently Head of Commercial Content, North America for DAZN, overseeing media strategy and partnerships working with brands, publishers and platforms to drive subscriptions and revenue for the world’s premier live and on-demand sports OTT streaming service.

Previously I led FC Bayern Munich's media strategy in the Americas overseeing the club’s management and execution of digital, content, marketing, communications, partnerships and fan engagement. There I helped build the largest network of supporter groups in North America, more than doubled digital audience and signed multiple global and regional media partnerships.

I have years of experience in the sports media industry across business development, strategy, marketing, operations and content. I'm passionate about growing soccer in America, the digital and landscape, social media and where and how technology and innovation continue to take society and industry. 

I focus on creative and innovative media digital strategies and solutions in the sports media world and am a firm believer that there is no better substitute for education and knowledge than experience. Risk and conviction in one's ideas are the cornerstones of creative expression and success in one's endeavors. That is something I have always tried to apply both personally and professionally.

I dabble in....

Digital. Social. Strategy. Creative. Media. Brand Partnerships. Content. Sports Marketing. Sponsorship. TV. Mobile. Influencer Marketing. Experiential. Crypto. Innovation.

And also enjoy music, film, international relations, philosophy, media theory and the natural world.